Best Way to Create your first campaign Using LinkedIn Ads 2021
1. Sign in to Campaign Manager
Campaign Manager is an ad platform on LinkedIn. Once you have created a free account, the platform will guide you through every step in setting up your first campaign. Learn how to prepare for your first LinkedIn campaign and read on to get an overview of the key steps in this process.
2. Choose your objective
In the LinkedIn Platform, you must have to select any one objective to run ads. Ads without objective will not an ad so if you want to run ads on LinkedIn you must have to select your objective. Objective covers the following :
Ads Objective
- Brand Awareness
- Website Visits
- Engagement
- Video Views
- Lead Generation
- Website Conversion
- Job Applicants
If you want to Increase your Brand Awareness then you must have to select a Brand Awareness Objective.
If you want to Increase your Website Visit then you must have select a Website Visits
Objective.
Objective.
If you want to Increase your Engagement then you must have select Engagement
Objective.
Objective.
If you want to Increase your Video Views then you must have to select Video Views
Objective.
If you want to Increase your Lead Generation then you must have to select Lead Generation
Objective.
If you want to Increase your Website Conversion then you must have to select the Website Conversion Objective.
If you want to Increase your Job Applicants then you must have to select Job Applicants Objective.
3. Build your target audience
Target Audience is the most valuable strategy to make your ads more relevant to your content which also helps your ROI (Return On Income).
You can filter anything like :
- job title
- company name
- industry type
- target by professional or personal interests
- Etc
Audience Targeting is very Important to run ads because of the audience selection you can find or match with the peoples who are included in your field.
4. Choose your ad format
After selecting your campaign objective and Audience now you have to choose your Ad format through which you can make and show ads to the audience you selected. There are many Ad formats according to the objectives.
For Example, you selected Brand Awareness then you get Ad format Option like
Carousel Ads
Conversation AdDynamic Ads
Single image ads
Text ads
As Same if you selected different objectives then different Ad format options will occur.
Learn more about Sponsored Content (single image, carousel, and video ads)
Learn more about Message Ads (ads that show in LinkedIn messaging)
Learn more about Text Ads (right rail and top banner ads)
Learn more about Dynamic Ads (follower, spotlight, and content ads)
5. Set your bid and budget
This Part is to bid or to make your budget for your campaign. You can make the budget strategy to help your overall ROI ( Return On Income).
You can set a Daily as well as Lifetime Budget for your campaign.
You can also schedule your campaign according to your need.
You can select your Bid Type - Bid type is of three types
1] Automated Bid
2] Maximum CPC Bid ( Cost Per Click )
3] Maximum CPM Bid ( Cost Per Thousand Impression )
The Campaign Manager will suggest a range based on current competing bids for your target audience.
Learn how to set the right bids for your ads
6. Set up your ad creative
Now you have to add details in your ads like title, description, adding Image or video according to the ad format you have chosen.
you can check preview according to your ad format selection. In messaging, ads preview will be check by messaging to yourself.
The final step before launching your first campaign is setting up payment details. Enter a debit or credit card, save, and your campaign will enter a review process before launching.
