How and why to create carousel Ads on Linkedin?

|LinkedIn Ads Samples|

Linkedin is full of features and possibilities not always exploited by web marketers. If carousel ads are used more and more by brands and informed users on Linkedin, many are still unaware of their existence and their interest. Here is concretely why and how to create them: in this article, we are going to talk about the free carousel format natively offered to all Linkedin accounts and pages and not the advertising carousel ads format available via the Linkedin advertising platform.

LINKEDIN CAROUSELS ADS: 4 REASONS TO USE THEM IN YOUR SOCIAL MEDIA STRATEGY

• The recent change in Linkedin's algorithm = dwell time becomes a booster factor for organic reach: the time spent on publications is now included in the list of factors that positively influence organic reach in the Linkedin news feed. The more interesting your post (and potentially long to browse), the more it will naturally be favored in the Linkedin news feed. The carousel is thus perfectly adapted to this algorithmic change.

• Carousel = engaging format. Carousels are a very engaging format that will boost the organic visibility of your publication if it is done well (Linkedin's algorithm takes each click or slide on mobile to read more as proof of commitment and interest in the publication).

• More engagement on a post = a boost of organic reach on future posts. Recently, the Linkedin algorithm calculates the time spent on a publication (dwell time) and takes it into account to favor or not the publications in the news feed. The more a post has a high engagement rate (comments, reactions, clicks, time spent, etc.), the more Linkedin will tend to boost your next posts naturally: alternate between posts in the carousel format that bring engagement and formats that allow Redirection of traffic to your website or acquisition landing page is, therefore, a very good way to maximize the performance of your web marketing actions on Linkedin.

• Visual format = better understanding and retention of the marketing message. The carousel format is a very visual format that allows simple but clear messages to be conveyed in seconds. If a single visual would be too busy if you had to convey 3 marketing messages at the same time, a carousel would be perfectly suited and much clearer for the reader.

HOW TO CREATE A PUBLICATION IN CAROUSEL Ads FORMAT ON LINKEDIN?

Also, Read This: Best Way To Create Your First Campaign Using Linkedin Ads 2021

Also, Read This: Types Of LinkedIn Ads 2021

To create a carousel Ads on Linkedin, you actually just need to do two things:

•  Create a PDF (yes a pdf) of several pages that will correspond to the different slides of your Linkedin carousel (preferably with the help of a graphic designer).

• To share this PDF via the Linkedin “ Share a document ” option from the interface for creating a publication on Linkedin from a profile or a professional page.

From a profile, you must click on the interface for creating a publication then click on the document icon to find the option "  Share a document ".